We are passionate thinkers, designers and engineers 

United by a common mission: solving impossible problems faced by businesses, society and the planet.

Impossible Labs

We research, validate, design and build digital products for some of the world's most successful brands. We closely observe human behaviour to identify unspoken needs and unnamed problems. We practice beginner’s thinking to uncover new perspectives on the old concepts. We create our own products as well as partner and invest in promising projects. We reinvest our profits into our social commitments. See more here

Impossible Incubator

We identify and support early-stage projects and businesses with a mission that we believe in. We form successful partnerships and collaborations contributing our time, skills and expertise (in form of sweat equity) to reach a common goal. If you have a project in tune with our social mission - talk to us

Impossible Community

We rethink human relationships and offer an alternative way to interact with people through the gift economy. We think technology can be a tool to bring communities together. Our app allows people to post requests and offers of small favours, and matches posts with other users based on their friendships, location and interests, to make sharing easier. Download here

Impossible Shop

The Impossible Shop celebrates and promotes brands who are pushing the envelope in producing thoughtfully and ethically made products. It is becoming more commonplace for people to question where the products they buy are from. Ethical sourcing and transparent supply chains are first steps on the way to fair fashion. Shop here

Impossible to Print

Impossible to Print is our paperback communication. It is a distillation of social, cultural and political content that brings together quirky, insightful articles and rare interviews with the prominent people of our time. Buy here

All the entities of the Impossible family are certified B-Corps. B Corporations are companies that use the power of business to solve social and environmental problems. B Corps are certified by BLab - a nonprofit organization that serves a global movement of people using business as a force for good. B Corporations meet rigorous standards of social and environmental performance, accountability and transparency.


"There are only two things you can spend in this world. Money. And Time.

Not even a billionaire can buy a second. A minute. A day. Because time is all we have.

And right now you have more of it than you'll ever have. You're richer than you'll ever be. Right this second.

What are you going to do with it? How are you going to spend it?

Watch TV? Play Xbox?

Or are you going to do something impossible?"